What is WordPress? 70% of People Have Never Heard of It

WordPress blog WPMU.org found that 70% of US consumers had never even heard of popular publishing platform. So exactly then, what is WordPress?

The popular WordPress-centric blog WPMU.org recently surveyed 1517 people, asking them a simple question: What is WordPress? The results found that only about 30% of the population is familiar with WordPress. This result is somewhat surprising since WordPress runs nearly 69 million websites around the world and powers 52 of the world’s top 100 blogs.

What is wordpress

Here are a few of the top-level stats:

  • 35-44 year olds were the group with the highest rate of recognition at 37.1%

  • 32.1% of males said they had heard of the platform while 28.1% of females said they had

  • 34.8% of urban populations, 26.6% of suburban populations, and 23.6% of rural populations had heard of WordPress

You can find WPMU’s complete results, including breakdowns by gender, age, income and region here: http://wpmu.org/70-percent-never-heard-of-wordpress/.

So What is WordPress?

If you are one of the 70% not familiar with the platform, WordPress is a free, open-source blogging platform. Users can sign up for a blog on WordPress.com, or they can download the software from WordPress.org and install in on their own domain.

WordPress is built by a community of volunteers, and there are thousands of developers out there building custom themes, and plugins (both free and paid) that allow you to customize your website almost any way imaginable.

While there are other blogging platforms out there, when you weigh WordPress’ ease of use, it’s built-in search engine friendliness, and the community supporting it, it is hard to recommend that the average blogger use anything else.

It is nearly impossible to describe WordPress in a brief way, or for me to do it any more justice than they have at WordPress.org. That site will show you everything you need to know to become convinced that WordPress is the blogging platform you should be using.

I use it myself, and recommend it any chance I get. If there is anything you would like to ask about it, please leave a comment or send over an email.


3 Responses to What is WordPress? 70% of People Have Never Heard of It

  1. Rutledge Daugette August 5, 2013 at 7:20 pm #

    I’ve been using WordPress as my platform for so long, it is actually incredibly suprising that so few people have heard of it!

    • Greg Bussmann August 6, 2013 at 9:42 am #

      I know, I was thinking the exact same thing. Thanks for reading and leaving a comment!

      Greg

  2. Felix October 4, 2013 at 4:37 pm #

    Hey Greg, Im surprised too. There’s an infographic that shows 43% of bloggers use wordpress. Others use Blooger, Tumblr, etc. I too considered them until I found a mobile blogging platform that is flexible and easy to use (especially for super busy people. I reviewed it on my website, its called Blog Beast: Check out my Preliminary Blog Beast review

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