What is WordPress? 70% of People Have Never Heard of It

WordPress blog WPMU.org found that 70% of US consumers had never even heard of popular publishing platform. So exactly then, what is WordPress?

The popular WordPress-centric blog WPMU.org recently surveyed 1517 people, asking them a simple question: What is WordPress? The results found that only about 30% of the population is familiar with WordPress. This result is somewhat surprising since WordPress runs nearly 69 million websites around the world and powers 52 of the world’s top 100 blogs.

What is wordpress

Here are a few of the top-level stats:

  • 35-44 year olds were the group with the highest rate of recognition at 37.1%

  • 32.1% of males said they had heard of the platform while 28.1% of females said they had

  • 34.8% of urban populations, 26.6% of suburban populations, and 23.6% of rural populations had heard of WordPress

You can find WPMU’s complete results, including breakdowns by gender, age, income and region here: http://wpmu.org/70-percent-never-heard-of-wordpress/.

So What is WordPress?

If you are one of the 70% not familiar with the platform, WordPress is a free, open-source blogging platform. Users can sign up for a blog on WordPress.com, or they can download the software from WordPress.org and install in on their own domain.

WordPress is built by a community of volunteers, and there are thousands of developers out there building custom themes, and plugins (both free and paid) that allow you to customize your website almost any way imaginable.

While there are other blogging platforms out there, when you weigh WordPress’ ease of use, it’s built-in search engine friendliness, and the community supporting it, it is hard to recommend that the average blogger use anything else.

It is nearly impossible to describe WordPress in a brief way, or for me to do it any more justice than they have at WordPress.org. That site will show you everything you need to know to become convinced that WordPress is the blogging platform you should be using.

I use it myself, and recommend it any chance I get. If there is anything you would like to ask about it, please leave a comment or send over an email.

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Greg Bussmann

I'm a digital marketer for an independent office supplies dealer in St. Louis. This is my personal blog where I discuss office supplies, productivity, digital marketing and anything else I think is interesting. Twitter | LinkedIn | Google+

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