Have you ever written what you deem to be a great tweet, full of important information you just know people are going to eagerly share with their followers, only to send it and have nothing happen.
(Insert sounds of crickets chirping.)
That may be because far fewer people than you think even saw your tweet.
You no longer have to wonder what went wrong because Twitter now provides basic analytic information to everyone via their iPhone app. But before you rush to check it out, be warned: the information may prove to be depressing for many marketers.
To access mobile Twitter analytics on an iPhone, you can click on one of your tweets and then tap the “View Tweet activity” banner beneath the post. From there the analytics page appears showing you some basic stats like impressions and engagement. Here’s how it looks on the iPhone:
Marketers may be surprised to find how few people actually see any given tweet. Of course, maybe I am taking a glass-half-empty view here, because the numbers do not include any 3rd party apps. Here’s a quote from Twitter’s blog on how they measure your tweets:
This impressions metric tells you how many times your Tweet has been viewed on Twitter’s Android and iOS apps or on Twitter.com. You can view the total impressions on a Tweet, as well as an hour-by-hour breakdown for the first day of that Tweet. You also get insight into total impressions for all your Tweets in aggregate over a 28-day period.
In addition to the number of impressions, Retweets and favorites your Tweet received, the dashboard gives a breakdown of how people are engaging with it. Just click on the Tweet you’re interested in and it will expand to show you more detail.
Advertising will be ever more important to Twitter as they try to show Wall Street some revenue growth. It will be interesting to see how those plans mesh with core users and Twitter’s 3rd party developer ecosystem, but that’s another topic.
In the meantime, if you would like to see the analytics, but have a hard time with Twitter’s iPhone app, you should read Federico Vittici’s excellent comparison of the Twitter apps available on the iPhone.
I love this. Coca-Cola has opted to remove voicemail from the phones in their Atlanta headquarters in the interest of increasing productivity. Possibly the worst of all the “mails” voicemail is a major pain in numerous ways, and I would assume most people out there ignore it anyway.
At Coke now, if someone calls you and you are not at your desk, the caller gets a message telling them to try again later or use an “alternate method” to contact you.
Old-school types might grumble about decisions like this, but the move away from voicemail has been happening in front of their eyes for years now. People that need to talk to you know how to reach you, either with a text, email, instant message, direct message, Twitter, Facebook, Snapchat, etc. Any of those methods is easily more effective than a voicemail. In fact, I imagine a large number of workers wouldn’t care if you took the phone off their desk altogether.
Techies have predicted the death of voice mail for years as smartphones co-opt much of the office work once performed by telephones and desktop computers. Younger employees who came of age texting while largely ignoring voice mail are bringing that habit into the workforce.
“People north of 40 are schizophrenic about voice mail,” said Michael Schrage, a research fellow at the Massachusetts Institute of Technology Sloan School of Management’s Center for Digital Business. “People under 35 scarcely ever use it.”
Coca-Cola, which so far has cut voice mail at its Atlanta office complex and a nearby technology center, allowed employees to keep it if they claimed a “business critical need.”
About 6 percent of workers opted to retain it, Rosseter said.
Source: Coca-Cola Disconnects Voice Mail at Headquarters | Bloomberg
Back in 2006, Green Mountain Coffee Roasters acquired Keurig, the company that invented quick-brewing, single-serve coffee machines. It has been a great deal for Green Mountain, so great that they have changed their name to Keurig Green Mountain and entered into a huge partnership with Coca-Cola. There are more than 20 million Keurig machines in American homes and businesses.
Lately though, the competition for your K-cup dollars has been a lot for the company to handle. They’ve been looking for a way to stifle it ever since the patent on K-cups expired in 2012 and everyone and their brother came out with their own versions.
This September, Keurig thought they devised the perfect plan to take back this pod business by releasing their line of 2.0 brewers that came with an infrared sensor that looks for a bit of invisible ink printed on the foil lid of the K-cup. If that ink is not there the machine won’t brew it…instead offering you this message on it’s LCD screen: “Oops, This pack wasn’t designed for this brewer. Please use one of the hundreds of packs with the Keurig logo”.
Nice. Americans love being told they have no choice. This news will probably sit even better when people find out Keurig raised all their pod prices in November by 9%. And first generation K-cups don’t even work in the new machines. And the old machines will be retired sometime in 2015.
It’s a good thing Americans also love solving problems like this, so predictably it did not take long for someone to hack the machine. KeurigHack.com has come online to show everyone how to (fairly easily) get around the invisible ink problem.
Keurig is steamed, obviously, telling Business Insider that the hack interferes with the machine’s ability to recognize and brew every beverage “in the way it was intended to be enjoyed.”
“We’ve gone to extensive lengths to ensure that our Keurig 2.0 system, our most technically complex system yet, keeps our promise of simplicity and quality. Going through the process to ‘hack’ the system inherently adds complexity to a process we’ve designed to be simple for consumers. With 400 varieties from 60 brands, including all of the top 10 best-selling coffee brands in America, we’re confident we have a wide range of beverage choices that will suit every taste.”
For more see: Hacking K-cups latest in Keurig v. pod people | The Boston Globe
The post I link to below is not new, but hopefully it is to you. As I try to ease back into a more regular posting schedule, I can’t think of anything that encapsulates what kind of content resonates with me more than this post by Josh Brown on his excellent financial blog The Reformed Broker: bullsh*t-free recipes for success that you can use immediately to be better at whatever it is you do.
In the post, he describes the methods he uses to write one of the most respected blogs in his field. And simply put, it’s the best blogging advice you will ever find. Actionable tips from someone who is killing it daily.
There is not much I can add, I just wanted to give you the opportunity to read it.
Here is a particularly good section on linking:
There are a million wrong ways to write a links post and then there is my way, the right one. We can debate if you’d like, but you will not win – my linking Kung-Fu is way stronger than yours – learned from the Master (Tadas Viskanta) and honed on the thousand or so link posts I’ve thrown up over two years on my own site and at Wall Street Journal. I am gathering links 24 hours a day, storing them in folders and files, and awake at 5:30 am to harvest and curate them into posts before you have even lifted your head off the pillow – so don’t f*ck with me about this stuff. The daily Abnormal Returns linkfest is the linkfest against which all others should be judged in the financial blogosphere. No one else matches the depth, breadth, consistency of content, dependability of timing and attention to detail. No one even comes close.
Read the entire post, apply it to whatever field you are in, and make your blog better. (The Reformed Broker)
Like Walmart before it, Amazon has proven itself to be a tough company to compete against if you are a business that sells the same products. And while both are often held up as a prime examples of capitalist efficiency and bastions of low prices for their customers, they each also have a darker side they prefer no should ever hear about.
In my line of work, office supplies, there’s no question that Amazon is a thorn in the side of the industry, from the top companies down to the smallest. Mostly because it is hard to compete against a company that, at least up to this point, has largely been exempted from collecting sales tax and is held to no standard of profitability by its investors. Advantages other office supplies companies definitely don’t enjoy.
The customer benefits from this arrangement, it is argued, by receiving the lowest possible price for their goods. Whether that is always true is debatable and unlikely, but it is the perception (and that’s what really matters).
The consumer should be aware of the cost of their low prices, and Salon.com does a nice job of explaining it in the 4 ways Amazon’s ruthless practices are crushing local economies .
While it’s true that Amazon is innovative, efficient, and focused on customer satisfaction, such factors alone did not elevate Amazon to its commanding level of market control. To reach that pinnacle, Bezos followed the path mapped by Rockefeller and other 19th-century robber barons: (1) ruthlessly exploit a vast and vulnerable low-wage workforce; (2) extract billions of dollars in government subsidies; and (3) wield every anti-competitive weapon you can find or invent to get what you want from other businesses.
In the process, and with the same deeply discounted prices they used to conquer the book business, Amazon has poached millions of customers from neighborhood shops and suburban malls. The chase for cheap has been great for Amazon, but it is proving intolerably expensive for your and my hometowns. Our local businesses lose customers and have to close, local workers lose jobs, and local economies lose millions of consumer dollars that Amazon siphons into its faraway coffers. What makes that even more intolerable is that much of Amazon’s competitive advantage has been ill gotten, obtained by dirty deeds.
Is that enough to make you forgo the low prices?