Coke Cans Voicemail

Coke Cans Voicemail

I love this. Coca-Cola has opted to remove voicemail from the phones in their Atlanta headquarters in the interest of increasing productivity. Possibly the worst of all the “mails” voicemail is a major pain in numerous ways, and I would assume most people out there ignore it for the most part anyway.

At Coke now, if someone calls you and you are not at your desk, the caller gets a message telling them to try again later or use an “alternate method” to contact you.

Old-school types might grumble about decisions like this, but the move away from voicemail has been happening in front of their eyes for years now. People that need to talk to you know how to reach you, either with a text, email, instant message, direct message, Snapchat, etc. Any of those methods is probably more effective than a voicemail. In fact, I imagine a large number of workers wouldn’t care if you took their business phone off their desk altogether.

Techies have predicted the death of voice mail for years as smartphones co-opt much of the office work once performed by telephones and desktop computers. Younger employees who came of age texting while largely ignoring voice mail are bringing that habit into the workforce.

“People north of 40 are schizophrenic about voice mail,” said Michael Schrage, a research fellow at the Massachusetts Institute of Technology Sloan School of Management’s Center for Digital Business. “People under 35 scarcely ever use it.”

Coca-Cola, which so far has cut voice mail at its Atlanta office complex and a nearby technology center, allowed employees to keep it if they claimed a “business critical need.”

About 6 percent of workers opted to retain it, Rosseter said.

Read more: Coca-Cola Disconnects Voice Mail at Headquarters = Bloomberg